Exclusive first look around the dramatically modernised Bucherer TimeDome Las Vegas

Bucherer time dome

The largest watch and jewellery showroom in America, Tourneau’s TimeDome in Las Vegas, is reopening in June with a new owner’s name over the door: Bucherer 1888.

At 18,848 square feet, the two-story Forum Shops At Caesars emporium is even larger than the company’s other palace of prestige timepieces, Time Machine in New York City.

It reopens this month after an 18-month reinvention built around a sweeping double staircase with floating treads under a curved dome hovering over the centre of the store.

“It is a huge honour to be re-opening the TimeDome, which has such a rich history and has been our flagship west coast store for decades. Seeing it completely redesigned under the Bucherer brand is a moment I have been waiting for and a highlight in my career,” says Ira Melnitsky, CEO of Tourneau and president of Bucherer USA.

Global Bucherer chairman and owner, Jörg G. Bucherer, who bought Tourneau in 2018, describes the moment of the reopening as “a dream come true”.

For the group’s CEO, Guido Zumbühl, the project is the next huge step in establishing Bucherer as the preeminent luxury watch and jewellery business in the United States.

“We are incredibly excited to finally introduce the Bucherer 1888 brand to Las Vegas,” he says. “With millions of potential customers visiting the city each year and residents who appreciate the art of fine watchmaking and exquisite jewellery, Bucherer thus takes an important next step in strategically broadening its presence in one of the most important global watch and jewellery markets,” he adds.

Bucherer time dome

Visitors to the Caesar’s Palace megamall will first be confronted with the TimeDome’s 22 foot high façade made of 21 huge glass panels that are clear at the bottom and transition to opaque gold at the top.

Rolex is the anchor brand of the showroom, along with displays from the likes of Breitling, Cartier, Chanel, Carl F. Bucherer, TAG Heuer, Omega, Omega, Girard Perregaux, H. Moser, Hautlence, Jacob & Co, and Ulysse Nardin.

Bucherer fine jewellery and other brands are presented along with a constantly changing exhibition of art, kicking off with pieces from Andy Warhol, David La Chapelle, Damien Hirst and KAWS.

There is also a major pre-owned area, which incorporates official Rolex Certified Pre-Owned watches.